Tracy Madgwick

Crafnant HR Director and Owner

Tracy is a seasoned HR professional who has held a number of senior HR roles in both the private and third sector. She currently provides HR support to SMEs who have no in-house support as well as providing additional capacity for existing HR teams in larger organisations.

Tracy is able to offer the full range of HR support to organisations from advice on managing tricky staffing situations through to reviewing contracts of employment and staff handbooks. Her particular areas of focus are running management and personal development workshops for existing and aspiring line managers and supervisors. Many of our clients prefer that we run these sessions remotely in short bite-sized chunks using Zoom but Tracy is very happy to chat to clients about running workshops on site if needed.

Tracy is a Chartered Member of the CIPD and abides by the CIPD Code of Practice.


Shelley Poole

HR Consultant

Shelley Poole is an established HR Consultant who works with Crafnant HR on an associate basis. She has broad ranging HR experience gained from a range of sectors. Shelley’s skills include managing employee relations matters (such as disciplinary and grievance cases), developing bespoke HR documents, and leading HR projects (such as restructuring).

Shelley also has substantial experience as a lecturer specialising in teaching management and HR, and is Chair of the West of England branch of the Chartered Institute of Personnel and Development (CIPD).



Jane Jones

HR Consultant

Jane is an enthusiastic HR professional with a wealth of experience across both the private, public and not for profit sectors. Passionate about people development Jane can engage, build relationships and partner closely with clients to achieve their goals.

She has experience and knowledge in delivering across a range of HR interventions including performance management, leadership, teamwork, management, coaching and interpersonal skills. Jane also has experience of delivering workshops for general practices.

Jane has led leaning and development teams for both small and large organisations and has Business Partnered Senior Leadership teams across the range of HR Services including business planning, recruitment, change management and employee relations.

Jane is a fully qualified Chartered MCIPD (Member of the Chartered Institute of Personnel and Development), is qualified to deliver MBTI (Myers Briggs Type Indicator) at step I and II.  She is also qualified to deliver Insights Discovery.

When not working Jane enjoys keeping fit and walking her active Miniature Poodle, Blue.


Kat Perry

HR Advisor

Kat has 13 years of HR experience in a combination of HR Advisor and HR Administrative roles.

She has worked in a large engineering company and in the education sector. Kat currently works with small businesses and HR consultancies, including Crafnant HR, who she works with on an associate basis.

Kat has extensive experience in operational HR, and is qualified to CIPD Level 5 (Human Resource Management).



Sarah Divina

Personal Assistant

Sarah has over 20 years’ experience in administration and customer service roles within various sectors. She works to a high level of professionalism whilst bringing a personal approach when communicating with colleagues and clients, to provide support for the Crafnant HR team.